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Award-winning marketer and entrepreneur Julie Roehm is understood for her no-nonsense method to advertising and marketing and her skill to catalyze transformative progress at massive companies. Her work for DaimlerChrysler earned her spots in each the Promoting and Automotive Halls of Fame, in addition to a Marketer of the 12 months award from BrandWeek. Over the previous three a long time, she’s introduced her customer-centric method to Ford, SAP, Social gathering Metropolis, and others, choosing up dozens of accolades alongside the best way.
After a short hiatus, Julie Roehm is again, now serving as a digital advertising and marketing and Technique marketing consultant for Gorilla Grip.
Roehm not too long ago spoke with the eMarketing Affiliation in regards to the sea adjustments in advertising and marketing and the way her methods have shifted in in the present day’s evolving digital panorama.
The New Advertising Paradigm
Based on Julie Roehm, advertising and marketing is altering in a giant method. Shopper belief is at an all-time low, and consequently, individuals are demanding authenticity from manufacturers. Roehm urges corporations to prioritize fulfilling their model’s guarantees earlier than escalating their advertising and marketing investments. In any other case, they danger losing cash and even cultivating sick will.
“I don’t need to spend a greenback as a result of I don’t need to carry any individual to the desk if the promise just isn’t being delivered upon,” Roehm mentioned.
Roehm’s philosophy displays the customer-centric method she’s advocated for all through her profession. It facilities on the idea that an organization should first guarantee its services and products really ship the worth they declare, thereby constructing a stable basis of belief and satisfaction with clients.
This method contrasts with conventional advertising and marketing strategies, which frequently prioritize messaging over achievement. Julie Roehm’s perspective represents a shift towards extra accountable advertising and marketing practices.
Buyer Expertise on the Forefront
As a customer-centric evangelist, Roehm has emphasised the necessity for a sharper give attention to the shopper expertise companywide. For that reason, she’s a proponent of integrating advertising and marketing, operations, gross sales, and extra to higher align with buyer wants.
All through her profession, she’s been identified for hopping throughout departments to engineer seamless buyer options. Even when serving as a chief advertising and marketing officer, she was consistently interacting with different departments and managing parts like e-commerce, name heart operations, and digital innovation.
As an govt, Roehm aligns with the function of chief expertise officer past all else. She says, “The expertise officer element might be probably the most apropos for me … It’s the guideline. B2B or B2C, it doesn’t matter.”
To her, the roles of CMO and CXO should go hand-in-hand. She urges in the present day’s executives to start aligning their operations in an effort to market and fulfill experiences over particular person merchandise.
A Return to Consulting
Submit her stint at Social gathering Metropolis, Julie Roehm has returned to consulting with a give attention to aiding corporations experiencing speedy progress. As a change professional, Roehm is nicely suited to assist these enterprises climate rising pains and put them on a observe to steady progress.
Most not too long ago, Roehm took a task as digital advertising and marketing and technique marketing consultant at Gorilla Grip, along with a number of different shoppers.
“I’ve had a myriad of shoppers this yr,” she advised the eMarketing Affiliation. “I like working to assist corporations who’re type of in an identical transformation turnaround … in order that’s what I’ve been doing.”
Moreover, she simply joined the board of the Nationwide Kidney Basis. She was impressed to offer again to this trigger particularly after she donated a kidney to her father.
“I believe kidney illness just isn’t addressed as usually as so many different vital well being care crises which can be on the market,” Roehm mused. “However it’s a giant one which impacts lots of people.”
The Subsequent Large Turnaround
Julie Roehm is all the time looking for a brand new transformation to sort out. And nowadays, she’s additionally reworking herself. On a private stage, her return to consulting and her kidney donation have confronted her with new challenges and views. Professionally, she’s excited to share her insights into digital transformations and customer-centric advertising and marketing with like-minded enterprise leaders.
She’s significantly excited by exploring the potential of synthetic intelligence. She expects AI to have a transformative impression on advertising and marketing methods and buyer engagement, much like the arrival of digital advertising and marketing.
If there’s anybody who can carry advertising and marketing into the age of AI, it’s Julie Roehm. As she settles into her new consulting gig, savvy entrepreneurs will certainly maintain a eager eye on her subsequent strikes.
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