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Stockholm studio Halleroed has designed vogue model Toteme’s flagship retailer in London, which contains a sculpture by artist Carl Milles and a metal couch by designer Marc Newson.
Halleroed designed the shop, positioned on Mount Avenue within the upmarket Mayfair space, along with Toteme founders Elin Kling and Karl Lindman. The duo wished its third flagship to characteristic nods to the model’s heritage.
“We like the thought of protecting sure components that we discover in our Swedish heritage,” Lindman instructed Dezeen on the retailer’s launch occasion.
“It may be by utilizing sure classic items, or like in [the brand’s Mercer Street store] in New York, we had a collaboration with Svenskt Tenn,” he added. “It is about lifting this notion of Scandinavian design or Swedish design.”
Halleroed drew on the area itself when designing the inside, focussing on how the sunshine falls.
“We had been impressed by the area itself with stunning unique home windows letting the daylight in,” Halleored co-founder Ruxandra Halleroed instructed Dezeen.
“The higher a part of the home windows was partly hidden, which was a disgrace, so we redesigned the ceiling with a half vault in direction of the entrance to indicate the total peak of the home windows.”
The design additionally references the work of Italian architect Carlo Scarpa in addition to the Swedish Grace motion.
“We had been additionally impressed by the Swedish Grace interval – round 1920-30s – that has a sublime and pure design, one thing we predict works effectively for Toteme as a model,” Halleroed co-founder Christian Halleroed instructed Dezeen.
“Additionally the work of Carlo Scarpa we discover attention-grabbing, extra as a mindset on easy methods to work with particulars and textures to create a refined class and luxurious.”
Kling and Lindman wished to maintain the texture of “very posh” Mount Avenue the place the shop is positioned, whereas additionally underlining the area’s minimalist really feel.
To take action, a variety of effort was put into the color palette and totally different textured supplies used for the flagship retailer.
“We labored with an off-white palette in several tones and totally different textures,” Ruxandra Halleroed mentioned.
“The textures are as necessary as color and supplies. For partitions, we now have a shiny, off-white stucco, ceiling in similar color however matte. The ground is in a beige, honed limestone with a so-called Opus sample.”
In the course of the Toteme store, Halleroed created a stone-clad dice that holds cabinets, vitrines and niches full of artworks.
“The amount within the center is clad with the identical limestone, however in three totally different textures: honed, bush hammered and spiked texture, mixed with oxidised darkish brass,” Christian Halleroed mentioned.
The shop additionally contains a sq. black quantity within the again made out of high-gloss stucco and darkish brass.
To distinction the minimalist inside, the shop is adorned with a number of artworks, together with a sculpture by Milles and Newson’s intricately woven metal Random Pak Twin couch, which Lindman discovered on-line.
“He is a slave to public sale homes,” Kling instructed Dezeen.
“So he discovered it and despatched it to me and I cherished it, and we even have a Marc Newsom piece in each retailer,” she added. “So we thought, ‘this one’s for the Mount Avenue retailer’. At the moment we solely had the signed contract, nothing else.”
The 2 founders and Halleroed selected the gypsum Milles sculpture for the Toteme retailer collectively, with Halleroed designing a customized area of interest to position it in that’s made out of black high-gloss stucco to distinction the pale paintings.
Halleroed additionally added classic Swedish Grace furnishings to the shop, together with armchairs and a espresso desk by furnishings designer Otto Schulz, a daybed and a mirror in pewter made for the Stockholm Exhibition 1930.
The studio has designed numerous different retailer interiors, together with a Paris boutique for French model L/Uniform and an Pimples Studios retailer in Chengdu that aimed to mix the futuristic and primitive.
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