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Floor Structure’s Eli Fernald—the developer, architect, and common contractor behind 96 King Road in Crimson Hook, Brooklyn—is telling me a couple of latest encounter with passersby exterior his constructing: “We’re fairly near the cruise ship terminals, and plenty of vacationers get off and stroll across the neighborhood. At some point, I see an older Russian couple, standing on the nook and arguing. They preserve speaking and searching up on the constructing. And, lastly, the man appears to be like to me and asks, ‘Is that this constructing new?’ ”
The residence constructing is, certainly, solely new development—however Eli can perceive the couple’s confusion. He designed the three-unit, brick-fronted construction to take a look at dwelling within the historic waterfront neighborhood, which is understood for its industrial warehouses and nineteenth century brick and clapboard houses. “I wished to design the constructing in a manner that feels proper for the context and constraints.” he explains. “It felt disingenuous to do one thing onerous trendy right here.”
As a substitute, he wished each the within and outdoors to be in “the identical language and scale” because the neighborhood’s modest structure, opting to leverage conventional strategies and supplies (assume lime plaster, terra-cotta, salvaged pine wooden) to translate the brand new construct right into a timeless work.
The uncooked finishes channel a “noble industrialism” that, in Unit #2 (presently listed for $2.95 million), is offset by modern-earthy interiors by actual property stagers and Remodelista favorites Hollister and Porter Hovey. “Eli designs with ardour and a private imaginative and prescient that you simply don’t normally see with new developments. It’s simply so refreshing to search out one thing that feels utterly bespoke,” says Porter.
Beneath, Eli and the Hovey sisters give us a tour of Unit #2.
Pictures by Hollister Hovey.
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